I led this 360 project for Pepsi Max as the Group Creative Director of Pepsi at Chiat. In this viral film, Jeff Gordon celebrates the bold ingenuity of a zero calorie cola in disguise by taking one unsuspecting car salesman on the test drive of his life.

Earned over 26 million views in less than a week. And more than 100 million in the following six months.

We wanted to leverage Jeff Gordon's 10 year partnership with Pepsi MAX in an interesting way. The challenge was creating a piece of content that would appeal to a larger audience and break out of the niche following in the motorsports world.

The trailer for season 1 of the reboot of Magnum P.I. Executive Produced by Bryan Spicer.

Jim Riswold yelled at me a lot while I was writing this campaign at Wieden. 

This is an award-winning Levi's campaign I did while at BBH in London. 

What’s the best way to venerate deserving NFL superfans? How about inducting a chosen few into the Pro Football Hall of Fame. We worked with Ford and the Pro Football Hall of Fame to do just that. These special individuals will be nominated by real Hall of Famers, and will go through the same induction process and ceremony as actual Hall of Fame inductees. Click on the pic to be taken to the site.

The fastest growing segment in the US auto market is Compact SUVs. The last thing people needed was yet another to choose from. The problem? Ford was introducing one for the first time ever and had to get on to people’s lists and into their hearts fast. So we started before vehicles were even available by asking a blind question:“What’s that thing you’ve always wanted to try for the first time? And then we partnered with Ellen Degeneres, guess what? Thousands of people responded. And instead of making traditional advertising we created a web series with Ellen and made people’s first-evers happen with the First-Ever EcoSport.

This is a trailer for season 1 of Hawaii Five-O Executive Produced and Directed by Bryan Spicer.

Wrote some of the Under The Blue Arch ads for Goodby. 

This is a project for Turtle Bay Resort on Oahu which Bryan directed and produced.

It's called Axe in the US and Lynx in the rest of the world. An ad I did for BBH London. 

OK, so we did a Harlem Shake video too. 

This is a Super Bowl commercial for Mountian Dew Amp that Shawn wrote and directed.

A commercial for Austin-based jean company Traveller Denim Shawn wrote and Directed.

I creative directed this integrated campaign for Crispin in Boulder in which we invented the Industrial Strength Lunch Decoy allowing people to escape work and go to Applebee's and enjoy their 200+ lunch specials. 

We actually manufactured the Industrial Strength Lunch Decoy and sold over 4000 of them on Amazon. 

Freelanced as a Creative Director & Writer and had a lot fun working on this project.